We are a Texas startup connecting clients with attorneys
through our network of community-focused attorney directories.

Our History

2018

1,000 Leads a Month Milestone

We crossed a new milestone of generating 1,000 leads a month.

Publish Articles

Moving forward our member attorneys can publish articles on topics related to their legal field. We are also starting a new series on “Inspiring Lawyer Stories” that we are super excited about.

Introducing Our Pay Per Lead Service

In August of 2018 we introduced a new pay-per-lead service to our member attorneys. Potential clients submit their case through our intake forms. Attorneys receive an email with the case description. if they are available and interested in the case, they can make a one-time payment and receive the potential client’s contact information.

Twitter API Integration

Every directory has its own unique Twitter profile. We’ve now also connected our software with Twitter API. When a member publishes a new listing or updates his/her listing, we’ll send out a Tweet to our followers about it.

Yelp API Integration

Our PRO and Sponsor members can re-publish their latest reviews from their Yelp page.

SendGrid API Integration

Email is a powerful communication tool and SendGrid is a top provider of transactional email technology. We’ve integrated our software with their API to ensure our emails are delivered to attorneys and clients.

2017

Avvo API Integration

We integrated our software with Avvo’s API to be able to build new features for our visitors and attorney members including publishing attorney’s Avvo reviews on their listings across our network.

50 Directories Milestone

We published 20 new culture-focused attorney directories to bring our total number of directories to over 50.

500 Listings Milestone

We published our 500th attorney listing across our network of directories.

Twilio, WhitePages, Google Integrations

We integrated our software with Twilio to provide call tracking and conversion tracking, Whitepages Pro to automatically block spam and robo calls, and Google Analytics Solutions to provide traffic statistics to our members.

2016

Version 1.0 of Our Software Completed

In 2016 we completed the version 1 of our software. It allowed us to publish our directories and give clients the option to submit their legal matters and match them with attorney based on practice area, location, and directory.

Acquired Our Domain Name Portfolio

Throughout 2016 we purchased a portfolio of memorable attorney directory URLs in our niche to make it easier for our visitors to remember and to help us build a better brand in future.

2015

Talked to 100 Lawyers

Throughout 2015 we talked to about 100 lawyers to learn about how they conduct their day to day business, find clients, are involved with their communities, and build their practice.

2014

Talked to 100 Legal Clients

Throughout 2014 we talked to about 100 legal clients in our targeted demographics to learn about how they searched for a lawyer and what criteria they used to select a lawyer from their options.

2012

Moved to Houston

In December of 2012 we moved to Houston, Texas.

Recruited 250 Attorney Members

Throughout 2012 we recruited 250 attorneys to be our beta members and get listed on our directories. We planned to operate an attorney-client marketplace and needed to have attorneys listed on our directories before we could promote them to the communities.

2011

Launched Our Network of Directories

We launched a limited number of lawyer directories with basic features to use for testing our assumptions about the need in the market for a culture-focused attorneys form the clients point of view.

A Texas Legal Startup Is Born

Heritage Law Marketing was founded in 2011.

Copyright © Heritage Law Marketing LLC 2011-2018. All Right Reserved.