We are a Texas startup connecting clients with attorneys
through our network of community-focused attorney directories.
1,000 Leads a Month Milestone
We crossed a new milestone of generating 1,000 leads a month.
Moving forward our member attorneys can publish articles on topics related to their legal field. We are also starting a new series on “Inspiring Lawyer Stories” that we are super excited about.
Introducing Our Pay Per Lead Service
In August of 2018 we introduced a new pay-per-lead service to our member attorneys. Potential clients submit their case through our intake forms. Attorneys receive an email with the case description. if they are available and interested in the case, they can make a one-time payment and receive the potential client’s contact information.
Twitter API Integration
Every directory has its own unique Twitter profile. We’ve now also connected our software with Twitter API. When a member publishes a new listing or updates his/her listing, we’ll send out a Tweet to our followers about it.
Yelp API Integration
Our PRO and Sponsor members can re-publish their latest reviews from their Yelp page.
SendGrid API Integration
Email is a powerful communication tool and SendGrid is a top provider of transactional email technology. We’ve integrated our software with their API to ensure our emails are delivered to attorneys and clients.
Avvo API Integration
We integrated our software with Avvo’s API to be able to build new features for our visitors and attorney members including publishing attorney’s Avvo reviews on their listings across our network.
50 Directories Milestone
We published 20 new culture-focused attorney directories to bring our total number of directories to over 50.
500 Listings Milestone
We published our 500th attorney listing across our network of directories.
Twilio, WhitePages, Google Integrations
We integrated our software with Twilio to provide call tracking and conversion tracking, Whitepages Pro to automatically block spam and robo calls, and Google Analytics Solutions to provide traffic statistics to our members.
Version 1.0 of Our Software Completed
In 2016 we completed the version 1 of our software. It allowed us to publish our directories and give clients the option to submit their legal matters and match them with attorney based on practice area, location, and directory.
Acquired Our Domain Name Portfolio
Throughout 2016 we purchased a portfolio of memorable attorney directory URLs in our niche to make it easier for our visitors to remember and to help us build a better brand in future.
Talked to 100 Lawyers
Throughout 2015 we talked to about 100 lawyers to learn about how they conduct their day to day business, find clients, are involved with their communities, and build their practice.
Talked to 100 Legal Clients
Throughout 2014 we talked to about 100 legal clients in our targeted demographics to learn about how they searched for a lawyer and what criteria they used to select a lawyer from their options.
Moved to Houston
In December of 2012 we moved to Houston, Texas.
Recruited 250 Attorney Members
Throughout 2012 we recruited 250 attorneys to be our beta members and get listed on our directories. We planned to operate an attorney-client marketplace and needed to have attorneys listed on our directories before we could promote them to the communities.
Launched Our Network of Directories
We launched a limited number of lawyer directories with basic features to use for testing our assumptions about the need in the market for a culture-focused attorneys form the clients point of view.
A Texas Legal Startup Is Born
Heritage Law Marketing was founded in 2011.