We are an online marketing company offering services to individual attorneys and small law firms seeking to promote their services to clients who share their cultural background, similar values, or speak their native tongue.
More than three quarters of U.S. consumers use online resources when selecting an attorney (LexisNexis White Paper 2012). This makes your website the most important online resource for your law firm. Furthermore trust is a key component in the attorney client relationship and your website as well as your marketing strategy is the genesis of this relationship. In today’s multicultural world, attorneys from various heritages, cultural backgrounds or with specific linguistic skills have a distinct advantage over their peers when it comes to building trust with their clients. They are uniquely qualified to handle clients who share the same cultural heritage and converse in a person’s native language.
Heritage Law Marketing was launched in February of 2011 to provide affordable online marketing services to this very unique group of attorneys. We focus on individual attorneys and small law firms looking to cater to clients of specific linguistic or cultural backgrounds with solutions ranging from web and application development to advertising and pay per click management.
We build your web presence to correctly reflect your legal expertise in an easy to navigate, professional, and trustworthy website. We will help you develop and maintain a social presence that matches your website and supports your online marketing strategy. Furthermore, we will draw attention to your unique linguistic and cultural qualifications when attracting clients.
We understand that individual attorneys and small law firms must work within a managed marketing budget, which is why one of our main strengths is providing higher than average bang for your buck. We keep our web design and development fees at reasonable prices. We also help you increase conversion rates through extensive keyword research, improved local search engine rankings, improved social media presence, and focusing on specific demographics.
Clients are far more likely to choose an attorney who understands their values, culture, and language. Let our team of highly skilled designers, developers, and marketers go to work for you and help you reach markets largely overlooked by main street firms.